Goal

The reason for this study is to see how “mom fans” effect on the current habits off parasocial relationship between fans and you can idols and acquire better wisdom on the motivations hidden the fresh purchase of idol dolls. At exactly the same time, from the such as the knowledge and you may perspectives of male idol fans, the study seeks to brittiska och amerikanska kvinnor help you increase the latest understanding of partner conclusion and you can augment comprehension of the newest motives operating idol-doll usage.

Design/methodology/strategy

Taking idol-toy people because look objects, this research held textual analysis and also in-breadth interviews to understand more about fans’ motivations for buying idol dolls.

Results

Idol toy sales try determined because of the emotional connection, such as for instance among mommy fans which attempt to establish a sense of manage and keep a moms and dad–youngster relationship. On the other hand, to get idol dolls also can serve as an effective disguise for girlfriend fans to hide the close goals regarding their idols. Also, idol dolls act as semiotic identifiers, attracting instance-oriented fans and you will wearing area detection. It needs to be indexed you to male idol admirers, who happen to be considered deviant about male normative, deal with analysis into the women-reigned over teams, needing after that proof of authenticity. (more…)